We Are Africa announces major partners

This year an anticipated 250 suppliers, 265 buyers, and top international travel editors from the likes of Condé Nast Traveler, the BBC and Vanity Fair will again meet at the iconic Cape Town Stadium from 2-5 May.

South African Tourism - Headline Partner of the event for the third year running. The partnership reflects South African Tourism’s commitment to supporting the whole continent’s vibrant and diverse travel offering.

“Visiting the We Are Africa Trade Show will introduce you to the most outstanding African brands,” says Sthembiso Dlamini, Acting CEO for South African Tourism. “It will take you on a journey of discovering a carefully curated selection of luxury African brands, showcasing their products and services to some of the world’s finest travel buyers.”

The City of Cape Town - Host City Partner. Over 700 delegates from around the world and the continent will experience some of Cape Town’s famous hospitality, with many staying in one of the seven luxury hotels We Are Africa has partnered with. The event organiser is incorporating a number of local suppliers, with coffee shops and breweries providing refreshments to the international and pan-African crowd. We Are Africa have also, once again, united with Uthando - a Cape Town-based, innovative, non-profit and fair trade in tourism accredited company, which raises funds and assistance for local community development projects.

Wilderness Safaris - in response to the ground-breaking success of We Are Africa, and capitalising on the large volume of first class African travel buyers in Cape Town for the event, Wilderness Safaris is partnering with the show to co-host our official opening cocktail at Cape Town City Hall.

Commenting on the show, Wilderness Safaris’ chief sales officer, Dave Bennet, says this: “In today’s dynamic environment, We Are Africa's innovative approach to creating meaningful connections and exploring new possibilities has set the gold standard for modern conferences. World class engagement and facilitation tools get us face-to-face with the right people in a relaxed and seamless process.”

The Innovation Zone, powered by PayPal – is part of We Are Africa’s intent to promote a progressive and dynamic Africa, the birthplace of many world-changing innovations. The Innovation Zone will be a dedicated space on the show floor, established to connect forward-thinking travel brands with We Are Africa’s curated crowd of African exhibitors and international buyers and press. From revolutionary hospitality technology to F&B solutions and beyond, the Innovation Zone has already attracted a number of game-changers, such as TourPlan, SATIB, Wetu and Under the Influence. PayPal, who will be presenting their exciting solutions for the travel industry, will be headlining the space.