Local hotels are holding their heads high after taking top spot in a recently announced new PwC report, Online reputations - Why hotel reviews matter and how hotels respond. PwC's Online reputations report analysed guests' online ratings of more than 11 000 hotels in 48 cities located in Africa, Europe, India and the Middle East.
"Being Number 1 in such a large sample is a tremendous achievement for Cape Town," enthuses Enver Duminy, the CEO of Cape Town Tourism.
This follows closely on the heels of the recognition of Cape Town in PwC's report, Hospitality Outlook 2015-2019, as the main growth spot for tourism in South Africa over the next 5 years.
This most recent report is particularly significant since online reviews are today seen as a crucial source of information for guests when researching hotels and locations.
In another poll readers of the international publication, Travel + Leisure, ranked Cape Town 9th in the Top 10 Overall World's Best Cities, and top in the Africa & the Middle East category. The city also achieved the coveted Hall of Fame status in the Africa & the Middle East rankings for being listed as a top destination for 10 years in a row.
Duminy is extremely happy with the news, commenting that, "These industry accolades are very important to us. The PwC report recognises the tremendous efforts of the Cape Town hotels in providing top-notch service to visitors to our city. And being listed as a leading destination along with such iconic tourist cities as Rome and Barcelona, among others, is a wonderful acknowledgement. All this good news reflects that the Cape Town tourism industry as a whole is putting its heart and soul into welcoming guests to our city."
