It has created five unique badges at R5 each that that have the words Play, Love, Laugh, Learn and Keep Calm. All proceeds go to the organisation, which provides early childhood development in under resourced communities.
"We hope that through this campaign, we raise awareness for the importance of bonding between mother and child. We also aim to raise funds for our work with vulnerable children and their caregivers," said Cotlands CEO, Jackie Schoeman.
"This campaign is a wonderful way for us to share the love and spread the word that children need love to thrive in later life."
The badges are a trendy way of publically displaying your support for children's rights. The organisation encourages schools and community groups to get behind the initiative and support children in need.
To join the campaign you need to purchase your badge online at www.cotlands.org. For purchases of 100 and over delivery is fee. For more information, call Sharon Smith on +27 (0) 11 683 7201 or email gro.sdnaltoc@norahs.
