FoodWineDesign Fair gets new name with artisanal flair
As a salute to the thousands of hours of workmanship and effort that goes into every item exhibited and sold at the Sanlam FoodWineDesign Fair, it has been renamed the Sanlam Handmade Contemporary Fair.
The organisers have realised that this Fair is not just about food, wine and design - it is about hundreds of stories behind thousands of products that have been painstakingly conceived and created by talented individuals from around the country.
When you bite into a wild boar sausage at the Fair, there is a story behind that sausage - and a pair of hands that worked to create the perfect combination of flavour, appearance and sustainability. When you buy a lamp at the Fair, there is a person behind that lamp, who spent hours fine-tuning the design and carving those intricate details by hand. That wine or you're drinking? It was made by a master vigneron with years of experience and a personal approach to blending, fermenting and storing.
The Fair wants to celebrate these stories and the people behind them and acknowledge that there is a fast-growing return to the artisanal and a trend towards knowing where everything you buy comes from and how it was produced. It is about bringing well-made, ethically produced, desirable products, with a story behind them and a trace of the hand defining them.
This year, from 7-9 November on the rooftop of Hyde Park Corner, Joburgers can come and meet the producers, sample and enjoy their products, and be inspired by the talent on offer from these creative individuals. For more information, go to http://foodwinedesign.co.za.
