So Interactive breaks ground in retail sector

There was a buzz about town late November 2009 when Direct Deals opened their doors in the Woodmead Value Mart in Gauteng, going to market with a guarantee that they would beat any price on electronic consumer goods. This was no doubt a bold statement to be making at the time, from a start-out electronics store, resulting in the So Interactive stable keeping a close eye on this retail maverick.

“We approached Direct Deals with one goal in mind: to help them shout louder and clout harder than they already were,” says Managing Member of So Interactive, Darren Mansour. “We were excited about their headstrong approach in the market as it presented a creative challenge for us to work with a brand that didn't have an online presence and that wasn't afraid to shake up the competition.”

The So Interactive team was awarded the Direct Deals online account in March 2010, which marked the acquisition of their second retail brand in a short space of just five months. In October of 2009, the newly upbeat optometrist group, Lathi Tha', chose to partner with So Interactive as their full-house creative agency, in their quest to reposition their brand as an accessible retail optometry house.

So Interactive has taken on Lathi Tha' with as much enthusiasm as they do all their clients, providing suitable digital solutions to suit Lathi Tha's business strategy and their pocket.

“As a Digital Media specialist we understand that no two brands are the same, and the retail industry is no exception. Although a retail brand comes standard with quicker turnaround times and more intense site maintenance, we still seek to provide our clients with their own unique online strategies, respectively, to ensure they are speaking to their desired audience in the right digital space.

"Retail is all about ROI at the end of the day, and that is what we aim to bring to the table,” ends Mansour.

Since their inception in 2007, So Interactive has provided successful online strategies for celebrated consumer names such as Ocean Basket, Video Spot, Braza, Socrati and Power Screens. The So Team has been instrumental in taking many of their clients to a new digital level, some of which had never before played in a digital space.

The “edu-digi” approach, that is unique to So Interactive's business model, has helped marry digital education with digital marketing, aiding their clients to fully understand and appreciate their digital positioning in a competitive market.

For more information on So Interactive and the online solutions they offer new, existing and fast growing businesses visit www.sointeractive.co.za or contact 011 856 4711/10 or 082 330 3460 / .