Allens wins 2018 Website of the Year award

Bluegrass Digital managing director Nick Durrant says with the ongoing advances in technology and digital transformation in the industry, it is important that Allens remains ahead of the competition. “Allens not only redesigned its Web site by incorporating its new brand guidelines, but also created a seamless and integrated e-commerce experience for the customer.

“This has resulted in better sales automation, order processing and provides customers with access to the latest account, pricing, order information and the ability to make payments via the Web site. The new Web site supports ongoing digital marketing initiatives, increases online ordering and other initiatives in the future,” he explains.

Allens managing director Kevin McGuinness says Allens is not an ordinary retail business, it is more complex due to the delivery and return logistics and the number of adjustments to orders before the event.

“The overriding business model within the industry has been to have a front-end Web site and back-end administrative system, with sales assistants effectively double entering any online orders,” he adds.

“We have worked extremely hard to bring a brand new, full e-commerce Web site to our customers with tremendous capability and a vastly improved user experience. We have now built a system which links the Web site in real-time through to our InspHire hire system, and that is what leading-edge in our industry is,” he concludes.