The idea behind the new format is simple: a free-subscription means more subscribers, while the digital format makes the magazine more freely available. This, in turn, means more readers, more exposure, and a happier subscriber base. It also sidesteps the never-ending gremlins of distribution, which is an added bonus, say the publishers.
At the same time as relaunching DieselCar>, an ezine called TestDriven will be launched, featuring all forms of vehicles, including the very latest motorcycles, and even the occasional watercraft.
To subscribe to both go to www.dieselcar.co.za.
