Fieldwork specialist opens shop in Durbs
Fieldwork specialist Mictert Marketing Research is increasing its fieldwork capacity with the opening of a branch in Durban. The fieldwork company has always conducted fieldwork on a national basis, but felt it needed a physical presence to better service clients in the booming Durban market.
"A branch in Durban gives Mictert the edge when it comes to accessing the rural market in KwaZulu-Natal and the Eastern Cape," adds Mictert CEO, Vusi Makhathini.
The new Durban branch, situated in the city centre, will offer all of Mictert's fieldwork-related processes, such as moderating, interviewing, coding, translating, transcribing and recruiting. Clients will also be able to do briefings with the fieldforce handling their projects, as well as sit in on focus groups.
BlueInk Media, on behalf of Mictert Marketing Research
