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Singin' the Blu-ray blues

17 Oct 2008

After Tuesday's launch of the new MacBooks, Steve Jobs, Tim Cook and Phil Schiller sat on high stools on stage to answer questions. Asked about Blu-ray, Jobs said, "You know, Blu-ray is a bag of hurt." That's probably more of a positioning statement for Apple products and strategy than a real indictment of the Blu-ray technology, and therein lies a problem.

Brad Brooks, Microsoft's corporate vice president, Windows Consumer Product Marketing, made at least one good point in his "Apple tax" extravaganza: PC buyers who want to engage in certain technologies, like Blu-ray, HDMI, eSATA external drives - especially on their notebook computers - face Apple as a gatekeeper.

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