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Adventure Centre turns outside in

18 Dec 2009

The Adventure Centre, a 1000m² mega store at Eastgate Shopping Centre, is the first experiential store for Cape Union Mart and offers customers a state-of-the-art GPS navigation station, a temperature controlled cold chamber and a challenging climbing wall.

Taking design cues and identifying emerging retail trends from leading retailers in the US and Europe, the store has come to fruition after 12 months of intense conceptualisation and planning.

Commenting on the group's strategic move towards experiential shopping, group marketing manager Evan Torrance said, “This must-see concept store is the result of a significant capital investment and a bold move to further entrench us as South Africa's favourite outdoor retailer."

Stocking leading brands such as K-Way, First Ascent, Hi-tec, Salomon, Petzl, Leatherman and Garmin, the store will host regular interactive presentations by well-respected outdoor experts as well as in-store challenges such as wall climbing competitions.