What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Content Creator Cape Town
- Head of Content – What’s On, UAE & KSA Dubai
- Tender Specialist Tshwane
- PR and Communications Coordinator Cape Town
- Communication Specialist Durban
- PR and Digital Content Writer Sandton
- Group Account Director - Consumer PR and Influencer Cape Town
- Event Manager - PR Agency Johannesburg, Cape Town or DBN
- Senior Account Director - PR Agency Cape Town, Durban, or Johannesburg
- Group Account Director - Consumer PR and Influencer Cape Town
Join expert debate on brand reputation in Sandton on Thursday
A breakfast debate, hosted by www.theredzone.co.za on Thursday 18 October, will see Jeremy Maggs facilitate a 60 minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.
The debate is led by four brand and public relations leaders - Peter Mann, CEO Meropa; Howard Fox, marketing director at the Gordon Institute of Business Science and former head of marketing at the Liberty Group; Lucinda Bobby, who runs Livewired PR; and Doug de Villiers from brand agency Interbrand Sampson.
Among the topics that Maggs will introduce are:
- How brands get into trouble
- Why an instant response is necessary
- How to develop optimal media relations
- ow to devise a short term solutions strategy
- to measure PR and brand intervention success
Maggs adds, "I have noticed a disturbing trend among companies confronted with a crisis to shy away from taking a decisive course of action and not give due consideration to potential reputational repercussions. We aim to get real insight from the panel on how companies can better safeguard their reputations, particularly in times of crisis. If you manage a brand's reputation this is one event that you need to attend."
Related
