Wild - from Africa to Zoid

Wild Africa Cream is growing and plans to be the cream liqueur of choice. The Cape brand was launched in SA in 2002 and quickly went into the export market, being introduced into Sweden in 2003. This success was such that it was rolled out into the rest of Scandinavia within about three months.

Subsequently, the brand has been launched in Russia, Europe and Germany. In 2005, the brand went into the Canadian market with great success and is now being introduced into the United States; this is being done state by state as different distributors are involved. Florida was the first state to enjoy the product.

The liqueur is now exported to 42 countries, though sales in South Africa remain a vital component of the brand's sales and marketing strategy.

As an illustration of how the brand has grown, the staff has grown from 7 to about 80, and the current factory is too small, so there will be a move to larger premises in due course.

The product is a smooth textured blend of caramel, fresh cream and pure spirit and it can be kept in the refrigerator and served cold, without thickening or separating.

Oh, and the bottle has a leopard skin jacket and overseas visitors seem to like to take it back home as a souvenir of Africa at its wildest.

Singer-songwriter Zoid, who rocked the guests, has performed on many albums of other artists as well as compilations and has had 55 of her songs released over her three EMI albums. Her first solo album fired the imagination of both critics and the public to such an extent, that she became an icon of the South African youth, which the press renamed the Zoid Generation. By 2007, she had already performed with local talents Danny K and Arno Carstens, as well as international acts, such as Hothouse Flowers and Annie Lennox.