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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 3 hours


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"Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products," comments Nica Lewis, Senior Analyst at Mintel. "With 'green living' a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging."