Created by leading out-of-home media company, Provantage, in partnership with ACSA, airport.tv™ is a fully-fledged, dedicated television network in ACSA-owned airports nationwide. It is flighted on a large network of screens, optimising dwell time in high traffic zones throughout each airport. airport.tv™ offers advertisers exceptional value and unparalleled access to the upper LSM market and Business travellers.
"We were proud to be a part of this innovative medium from the day we were briefed. Along with an identity created by advertising agency Brandbar, we were able to create animation and content that helped steer airport.tv™ to the great heights it has reached in a very short time," says Darren Kerr, Executive Producer at Studio Republic.
The large network of interlinked screens, featuring high quality visual and audio, has on-the-minute live content updates. Content includes news, business, sports, travel, cars, fashion, food - all specifically tailored for the target market. This entertaining, engaging and relevant content is interspersed with commercials. It has a variety of advertising packages that ensure that brands receive maximum reach, frequency and response.
"Digital out of home media is the fastest growing out of home media format, globally. We are following global trends and advertiser demand and are therefore extremely excited about the launch of airport.tv™, along with the creative support of Studio Republic," says Jacques du Preez, MD of Provantage Out of Home Media.
Studio Republic specialises in production, post-production and animation and is based in Paulshof. It has in-house technical and production crews and facilities that include full HD edit suites, a state-of-the-art recording sound booth and studio facilities.
