Top Swiss agency opens in SA

This follows closely after the opening of their branch in New Jersey, USA. Each branch globally has diversed in services offered to ensure their clients and the ever-transforming industry a portfolio Internationally that not only provides more options for their clients, but for their faces as well. The agency is headed up by retired International model and celebrity, Shane Segreto.

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"With many years of expertise behind us on the International modelling and artist platform, we understand the needs of a client and we understand the importance of detail when it comes to meeting the requirements of a brief. And most importantly, we understand our models. By combining a local team with an International team, we can now deliver an end result that understands South African culture, backed by European standards and level of service.", says Shane Segreto, Managing Director.

New Faces SA is determined in remaining a boutique agency, representing carefully selected models for local and International development. Having set up strategic alliances globally, New Faces SA are adament that they will be sending SA faces to work abroad to further their careers. New Faces SA also claim to be the first official artist management company in SA. Once again sticking to their guns and emphasizing that each individual they sign gets personal attention, they will only be signing a handful of artists. New Faces are very pleased to announce that the first SA artist they have signed for an International management agreement is 2004 SAMA nominee, Cofield Mundi. In the last month New Faces have been swamped with demo CD's from artists wishing to further their careers. But the selection process is slow and intrigate, says Paul Reynell, Director of Artist Developement.

"The support from the labels and producers in South Africa so far have been great and we have been overwelmed by some of the talent presented to us. Naturally we can only select a few to market and develope.That doesn't mean we are out of bounds to artists seeking representation or guidence. Our local team, as well as our team in Europe are always here for any artist needing assistance. Music is our passion, and it's evident in our attitude and approach. We are very fortunate to have signed Cofield as our first artist in SA, and within a month of signing, tracks from her debut album, Ceremony were already tested on the airwaves in Switzerland, and the response we got was great and encouraging.", says Reynell.

To mark and celebrate their launch, New Faces SA is launching the first ever completely online model search contest with prizes worth R100 000. The national search for a male and female newcomer to transform into successful celebrities starts on 1 August 2004, and the winners will be announced at a high profile event to be held in Cape Town six weeks later. To enter, please visit New Faces's website.

For more information on New Faces, please contact their Cape Town offices on (021) 465-5031, or visit their website www.newfacesmanagement.co.za.