The team jumped at the opportunity to experiment with a number of styles and techniques, enthused by the challenge of creating arresting visuals for the three massive on-stage screens (one of which was almost 25m wide), not to mention an audience with refined and particular tastes. Each video had completely different treatments and concepts.
"The Loeries pretty much consumed the first half of the year for us. It was a long production, but as a young company we learnt a lot, met a lot of great people, and in the end had a f*king great time," Sean Drummond of Be Phat Motel told Bizcommunity.com.
"We were really happy with how it turned out, and couldn't have done it without the support of our partners. They deserve most of the credit for coming on board to support our vision. Thanks guys, and thanks Loeries for the opportunity."
Budgetary restraints were set aside in order to create something in line with the calibre and scale of the event. Partnerships where struck up with industry stalwarts Condor Post Production, Waterfront Studios, Media Film Services and Annie's Wardrobe to facilitate the sizeable affair, the resultant product reflecting far, far more than the modest budget allocated.
Spanning five days, the production took the Be Phat Motel team from a vacant West Coast desert location to the cosy confines of Waterfront's Stage 2, and culminated in an all-out dusk till dawn shoot in the heart of Parow Industria. Production was swiftly followed up by a post schedule which would have given any hardened editor a nose bleed.
Putting together six, three-screen, four-minute music videos was no small feat; thankfully, Condor's Grant Aerts was with the team every step of the way, putting the finishing touches on the job in Condor's new Flint Online suite. The six performances were:
Following the completion of the Loeries job, Be Phat Motel has returned to development on its flagship international feature The Lambda Child, to which a top international actor has just been attached, as well as putting the finishing touches on a big budget music video project - on the low down for now.
Go to www.bephatmotel.com for details, updates and other projects in the pipeline. See the 24.com video as well.
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