Greatstock Motion shows Audi Quattro around South Africa

4 Dec 2013

The latest TVC for Audi's legendary Quattro involved exploring the stunning beauty and diversity of South Africa by means of carefully crafted motion (a.k.a. footage) sequences. Greatstock's Motion division was involved from an early stage to find the right visuals, to flesh out the concept for Ogilvy Cape and client Audi South Africa.

The brief involved showing several different views to extol the capabilities of Quattro: from down-and-dirty muddy forest trails, spectacular mountain passes, desert landscapes, craggy mountains to aerials of geometric cityscapes.

Other than the car sequences, Greatstock Motion delivered all but one shot, according to Greatstock's head researcher, Nikki Griffiths: "We had to deliver iconic South African locations in an unusual and unexpected style, to interweave the gripping action car shots. Combining 'familiar' and 'unexpected' plus 'awesome' represented quite a challenge, but great guidance was received from Ogilvy's creative and production teams, as well as editors from Deliverance Post."

Click to view the Quattro ad.

For more information contact Etienne van den Heever on tel. (011) 880 7826 or email: az.oc.snoitpokcots@seiriuqne.

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