It's all done with mirrors

"The 2007 DGB campaigns enjoyed almost zero wastage - speaking to the right audience at the right time - its no wonder that brands experienced a massive increase in awareness and a lift-off in sales," comments Andrew Kramer, TLC's MD.

Successful campaigns in 2007 included Jagermeister's Release the Beast Talking Frames campaign as well as the launch of Tang Apple Bites.

Apart from using the marketing company's tried and tested visual and audio media, the new contract will include use of the recently launched Mirror Media located at 100 top Nightlife and restaurant venues across the country. "We look forward to other creative executions using the new medium," says Kramer.

Mirror Media comprises six A4 size panels that light up with an advertising message for a period of five seconds at a time. This wall of mirrors is placed on a prominent wall in the washroom or may replace an existing mirror. Client may choose to only purchase a section of the grid or use a variety of panels to have an ad displayed sporadically throughout the grid. It is also possible to create a storyboard sequence.