Reeling in customers with free holiday shipping

With holiday season promotions escalating into top gear, the term "free shipping" is popping up on many e-commerce sites. While the promotions do attract the attention of consumers, the meaning of the term and the impact of such promotions on retailers' sales are decidedly mixed at this stage.

Shipping has become a hot button in the e-commerce marketplace. In fact, many retailers view it as the most significant deterrent to sales because many customers abandon their purchases once the shipping charges pop up on their screens.

Read the full article