As one of the leading institutes of its kind in Africa, the Johannesburg Institute for Advanced Studies needed a website that truly reflected its passion for intellect, ground-breaking research and the talent it hopes to foster within that field.
Our main priority when designing for a site of this nature, was to ensure that the website would communicate the right information in order to generate greater awareness and fellowship applications. To achieve this, we ensured that the user experience formed the backbone of our research, design and execution, so that enough balance would be created between content and call to action.
Because JIAS foster spaces in which academics can feel supported and free to develop their research, we divided the site into bold sections with enough "breathing space" as a manifestation of their service. From events, to news and then applications, each section was knitted together seamlessly and then bolted down by a clear call to action. In doing so, we ensured that every aspect of the site provided the right information; at the right time the user needed it - which meant a thorough redesign of imagery and copy placement.
The new JIAS website is testament to how effective the right UX can be for business, and how, in it's dynamism can further help enhance the nature, personality and feel of a brand - all in one space.
Is your website making the first impression? Get in touch with us and we'll let you know.
So Interactive is a creative agency that delivers digital-first marketing experiences and products that drive business results. The company specialises in strategy, creative, content, social media and technology. Incepted in 2007, So Interactive has grown its portfolio exponentially from a specialised, small design and build studio to a full service digital agency that meets the demands of industry diversity. Sectors of service range from retail to beverage, lifestyle to automotive. Based in Gauteng South Africa, So Interactive aims to play at the forefront of the digital landscape, keeping its clients ahead of rapidly changing trends in the digital space. Darren Mansour is the founder of So Interactive, celebrating its 10th year of digital. So Interactive was recognised in 2018 for Mobile Excellence by Awwwards - the first SA Agency to achieve this. For more info visit www.sointeractive.co.za