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Reshaping media – new media, new models, new rules, new results
Media is on the move. Consumers are on the move and multi-platform content and entertainment are everywhere. Brands need to move from interruption to engagement. The ‘Reshaping Media' seminars, to be hosted by Platypus Productions in November 2007 in Cape Town and Johannesburg, will bring together thought-leaders and decision makers to examine the challenges of modern advertising and how to engage with empowered consumers in the digital age.
Reshaping Media' was first hosted by Platypus Productions in 2005 to provide an industry event for key players in the advertising, digital media, production, marketing, mobile, web, broadband and satellite broadcasting industries.
Stanley Edwards of Platypus Productions will be once again be attending MIPCOM in Cannes as well as MoCollywood and the MediaGuardian Changing Advertising Summit in London prior to the Reshaping Media Seminars. Edwards. together with thought-leaders and decision makers will be covering the following topics:
- Marketing opportunities: social networking and user-generated content
- Branded entertainment: the brand, the agency, the broadcaster and the producer
- Beyond banners: online advertising meets Web 2.0
- Mobile content and mobile marketing
Reshaping Media will take place in Cape Town on Wednesday, 7 November 2007, at The Bay Hotel and in Johannesburg on Thursday 22 November at The Michelangelo Hotel. The cost is R 850 per person (excl VAT). Bizcommunity.com is a media partner.
For more information, contact Natalie Hands on +27 (0)21 423 7245 or email .
Free DVDs
Platypus Productions has produced a double disk DVD set of the presentations from the Reshaping Media seminars hosted earlier this year in Johannesburg and Cape Town, covering branding and marketing 2.0; TV 2.0 meets Web 2.0 – the broadband explosion; mobile TV and multi-platform media; the future of television and satellite broadcasting; mobile advertising: is mobile the new Holy Grail?; the agency challenge; branded entertainment and advertiser funded programming; and capturing digital opportunities.
To collect your complimentary DVD in Cape Town contact Natalie Hands on +27 (0)21) 423 7245 or email .
For DVD collection in JHB:
Bizcommunity.com:
Sutton Square
The Business Centre, 1st Floor
8 Gemsbok Lane, corner of 12th Avenue, Rivonia
Contact: Tshepiso Seopa
Tel +27 (0)11 612 3003
Screen Africa
Sun Circle Publishers
Block 2D Sasani Studios
Highlands North ext 6
Tel +27 (0)11 719 4380
