Digital activism, if it's to be worthy of the name, needs to be measured by its results in the offline world.
On Wednesday, the same day that Sipho Hlongwane made South African web history by organising what appears to be the country's largest ever online protest, digiactive.org announced the "crushing" of giant corporation Nestle by online green activists.
The site was not engaging in hyperbole: aside from 122 000 views of a Greenpeace Youtube video, which shows an office worker finding an orangutan finger in a KitKat wrapper, 90 000 protesters took over Nestle's Facebook page, thereby creating, according to digiactive.org, "one of the largest digital protests since last summer's Iranian election protests."
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