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Marketing & MediaVicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising
Neil Clarence, Vicinity Media 25 May 2026


The organisation has been working in different countries in Africa since 1995. Along with the rebranding, the new website www.mediamonitoringafrica.org is designed to be more interactive and to encourage greater civil society engagement with media.
One of the most popular sections on the website has always been its research reports, used by media academics and students alike. Those, together with analysis pieces on media issues, will still be available. However, the website will also have special features: