Ornico launches new editorial analysis tool

Monitoring the activities of competitors is becoming ever critical as economic conditions worldwide and in South Africa become tougher. ITSR sifts through the media clutter and sorts the required data into easy viewable graphical represetation and executive summaries to give subscribers a snapshot view of their predefined editorial media coverage requirements.

ImpacTrac Statistical Report (ITSR) is totally customizable to client requirements, providing insight into reporting bias by publications and journalists, advertising value equivalents (AVEs) and summarized reports regarding significant media activity - all the while keeping all the source data available for further scrutiny as well.

(ITSR) is now made available in Microsoft Powerpoint and Adobe PDF formats, in addition to the traditional Microsoft Excel pivot table reports, for ease of use by subscribers in meetings and presentations.

Ornico Media information has been South Africa's leading independent provider of media information for the last 24 years. World-class brand intelligence and a large comprehensive library of TV, radio, outdoor and print reference material are now available at the click of a button: Ornico Online, available at www.ornico.co.za.