World PR Day

PR is entering the golden age of external communications

Kevin Welman

The hardest pitch in Public Relations isn’t to the media

Aobakwe Sibiya

Africa declaration to PR professionalisation launches

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Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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SA author wins Bookie prize for the second time

South African sportswriter Donald McRae has become the first writer ever to win the William Hill Sports Book of the Year Award, the leading book award in the field of sports writing, for a second time.

2 Dec 2002

McRae won the £15 000 award for In Black & White, a story of the friendship between two 1930s US sporting legends, boxer Joe Louis and athlete Jesse Owens.

He first won the award in 1996 for Dark Trade, an account of the tragic side of boxing. He was also nominated for the award in 1998, for Winter Colours, his account of SA rugby.

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Kevin Welman, director at ByDesign Communications says the credibility economy has arrived; external communications was built for it (Image supplied)

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