What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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AFP to terminate its SAPA content
Global news agency Agence France Presse (AFP) has announced that its English news content will no longer be available via SAPA (South African Press Association) in the new year.
Harry Lee-Rudolph, Commercial Manager for AFP southern Africa said, "SAPA and AFP has had a long and mutually beneficial relationship and the decision to withdraw our news service from SAPA was not taken lightly. However, the changing media landscape in South Africa has necessitated the exploration of new commercial approaches in keeping with AFP's growth goals for the African region".
AFP has a clear strategy to strengthen and enhance its coverage of Africa in all mediums. "From a commercial perspective we will focus on supplying clients a comprehensive media package to address all needs in terms of content and platform," Lee-Rudolph said.
AFP has 200 bureaus across the world in 150 countries of which 18 bureaus are based in sub-Saharan Africa. AFP's English news wire delivers some 600 dispatches a day on world and African news. It offers varied and wide-ranging coverage on international news, politics, economics, social issues, sport, culture and science.
