Going to BAT for Nampak

Only two accolades are presented by BAT as part of the Innovate initiative, which calls on the tobacco giant's major packaging partners to respond to a brief for creative solutions, based on two of the company's lines. This year, BAT focussed on the Pall Mall and Dunhill brands.

Incorporating input from several divisions - namely Cartons & Labels, Flexible, Divfood, Corrugated, and Disaki Cores and Tubes, Nampak was able to conceptualise and develop a vertical twin-pack carton to meet BAT's strategic objectives for Pall Mall.

The carton ensures convenience and ease of handling for both 10's and 20's, all the while protecting the product, retaining its freshness and encouraging interactivity and sociability.

BAT also liked the fact that the carton afforded more space for key communications messages, as well as maximum brand impact.