P.S. I Love You. In every language

Love is in the air, and we would do just about anything for it here at Just Design. In fact, all we need is love. OK, OK. Enough of the cheesy love song lyrics. But let’s admit, if it were that easy to confess one’s undying love in modern times, we wouldn’t have to resort to cryptic poetry embedded in melody.

And as if that isn’t complicated enough, South Africans have 11 official languages to consider!? Cadbury P.S. has answered our prayers. This year, our favourite chocolate has made it super easy to say, “I Love You” – in each one of our official languages. The wrappers are beautifully decorated with South African iconography, and the P.S. logo displays a temporary modification: swapping out the Wi-Fi symbol for a bold heart. And for those millenials who feel the need to share their declaration publically on social media – the QR code is still there to allow you to work your magic.

Chocolate. Tick. Beautiful wrapping. Tick. Valentine’s message in your language. Tick. Valentine’s Day - perfectly sorted in a uniquely South African way!

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About Just Design

For 20 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Innovation, Strategy and Design agencies.

About Cadbury P.S. Valentine’s Edition

Read up on how to turn your love song lyrics into a fully produced song! The Mzansi Songs Campaign gives P.S. an extra dimension that is sure to create waves and talkability.

http://cadburyjoyvault.co.za/48264-find-love-in-your-language-this-valentine-s-day-with-cadbury-p-s