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adidas is Advertiser of the Year
adidas will be awarded the Advertiser of the Year award at the 53rd Cannes Lions International Advertising Festival. Erich Stamminger, President and CEO of the adidas brand, will accept the award in honour of the company's creative and innovative advertising.
The award recognises the global communication of the adidas brand, as well as its worldwide influence on lifestyle trends with industry-leading products. Adidas ads have been awarded 34 Cannes Lions across all media during the last decade, 11 of which were won last year.
Terry Savage, Executive Chairman of the Festival, says: "We are delighted to honour adidas in recognition of the brand's success at Cannes over the last few years. Their numerous awards are a testament to a client who truly understands the creative process and is passionate about creating great work."
Stamminger, also Executive Board Member of adidas-Salomon AG, responsible for Global Marketing and of the adidas brand's business worldwide, says: "We're honoured that the organisers of the Cannes Lions Festival have chosen adidas as Advertiser of the Year, the industry's most prestigious honour and a singular success for our brand.
"With our partners, TBWA and 180 Amsterdam, we continue to look for ways to push the creative boundary - creating powerful new campaigns, which can connect with consumers both emotionally and personally."
The 53rd International Advertising Festival will be held 18-24 June 2006 in Cannes, France.
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