This yearlong campaign includes intervention adverts, HTML messages, banner adverts and screen savers. Intervention advertising allows pharmaceutical companies the opportunity of promoting products similar to those the pharmacist is interested in purchasing or re-stocking at point of purchase. As the pharmacist places his order, the system highlights other products with the same active ingredients, offering the pharmacist an alternative.
X/procure MD, JD Henderson says, "Static advertising is achieved through the banner ads and screen savers reminding pharmacists of the various products available for them through the client. The intervention advertising campaign creates maximum exposure for a client's product within their respective categories, as orders are placed. This allows the client to increase market share against competitors and ultimately increase sales."
Scheduled drugs are only allowed to be advertised direct to pharmacists and the system ensures pharmaceutical companies are able to target products directly at the pharmacies.
For more, go to www.xprocure.com.
