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Valentine's Day radio fun for Lenthéric

Ad agency Bester Burke ran a radio campaign inspired 100% by true emotions from the hearts of ladies who wear Hoity Toity, a fragrance from Lenthéric. Consumers sent in their Valentine's Day messages and these were recorded by Lola, the brand's trademark sexy, sassy French man-eater, and flighted on 5FM on Valentine's Day this week. [audio]

17 Feb 2012

Listeners enjoyed some heartfelt, genuine expressions of love - including a marriage proposal to lucky Pravin and Lola's French take on an Afrikaans message to Herman.

Oskar Petty and Elsa de Bruyn are the Bester Burke creative team responsible.

Herman

Jean-Jacques

Pravin: proposal

Rico

Top stories

Loeries Agency of the Year Joe Public (Image: Loeries, Gallo Images)

Marketing & Media#Loeries2025 Night 2 | All the winners

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