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    Valentine's Day radio fun for Lenthéric

    Ad agency Bester Burke ran a radio campaign inspired 100% by true emotions from the hearts of ladies who wear Hoity Toity, a fragrance from Lenthéric. Consumers sent in their Valentine's Day messages and these were recorded by Lola, the brand's trademark sexy, sassy French man-eater, and flighted on 5FM on Valentine's Day this week. [audio]
    17 Feb 2012
    17 Feb 2012

    Listeners enjoyed some heartfelt, genuine expressions of love - including a marriage proposal to lucky Pravin and Lola's French take on an Afrikaans message to Herman.

    Oskar Petty and Elsa de Bruyn are the Bester Burke creative team responsible.

    Herman

    Jean-Jacques

    Pravin: proposal

    Rico

    Read more: Valentine’s Day, Valentine's Day campaign, Valentine's day messages
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