Lowe Bull nets Cape Town Fish Market

It has also retained the Redd's account, following a four-way creative pitch.

"We're excited about the work we've developed for the Cape Town Fish Market and I believe it will lead to consumers viewing the brand in a new way," said Kirk Gainsford, ECD of Lowe Bull Cape Town. The new campaign is currently in production with Bioscope Films and will be on air in September.

"We look forward to continuing to partner with SAB and Redd's, both strategically and creatively, on this account," adds Wayne Naidoo, CEO of Lowe Bull Group.