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SA's Top Performers

The leading advertising and media agencies and advertisers in South Africa for 2001, ranked by income, billing, or expenditure, as per the latest issue of AdFocus.

27 May 2002

Leading Agencies
Agency	Income (Rm)	Billing (Rm)


FCB SA	228,5	1274,2
TBWA SA	215,8	1054,4
O&M Rightford	200,4	560,5
Y&R Gitam	101,5	495,0
Leo Burnett	65,4	389,0
Saatchi & Saatchi	57,3	116,4
The Agency	56,8	325,0
J Walter Thompson	54,3	216,2
The Jupiter Drawing Room	47,5	80,3
Lowe Bull Calvert Pace	42,9	300,2

Leading Media Agencies
Agency	Billing (Rm)


OMD Media Direction	1182
The Media Shop	912
Mindshare	741
CIA Nota Bene	650
Media By Storm/ Media Edge	393
Starcom	389
Initiative Media	300
MediaCompete	231

Top Ten Advertisers
Advertisers	Spend (Rm)


SA Breweries	165
Shoprite Checkers	151
Pick 'n Pay	143
Vodacom Communications	124
Standard Bank	121
Lever Ponds	110
Coca-Cola Export Corp	108
Edcon	96
MTN	87
Telkom SA	81

Data by ACNielsen AdEx

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