| Agency of the Year: | Hunt Lascaris TBWA |
| Mid-Size Agency of the Year: | Net#work BBDO |
| Small Agency of the Year: | Harrison-Human Bates |
| Emerging Agency of the Year: | M&C Saatchi |
| Specialist Agency of the Year: | Octagon |
| Media Agency of the Year: | CIA Nota Bene |
| Tony Koenderman Award: | Peter Vundla |
| Campaign of the Year: | Cell C |
| Achiever of the Year: | Tso Modise |
| Advertiser of the Year: | Dulux |
The Agencies of the Year were selected on the best combination of income growth, creative performance and business development. The Media Agency of the Year is judged on growth, business innovation and development, ration of independent business, and other indicators of financial health. The Advertising Achiever of the Year Award is for individual achievement, while the Tony Koenderman Award is for longer-term achievement by an agency, client or individual. The Advertiser of the Year Award is given to the client who best demonstrates skill and boldness in marketing and has an understanding of advertising's role in the marketing mix, trust in its agency and a willingness to innovate. The Campaign of the Year is rated for impact, creativity and effectiveness.
You can read interviews with the winners in the Adfocus 2002 magazine, that comes included with the latest issue of the Financial Mail.
