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Adfocus Awards 2001

South Africa's leading agencies and advertisers for the year of 2001 as selected by Adfocus' judging panel comprising Adfocus editor Tony Koenderman, ASOM executive director Howard Gabriels, AAA chairman Mpho Makwana, AAA executive director Nina de Klerk, O2 chairman Thomas Oosthuizen and Loerie Committee chairman Thebe Ikalafeng.

23 May 2002

Agency of the Year:	Hunt Lascaris TBWA
Mid-Size Agency of the Year:	Net#work BBDO
Small Agency of the Year:	Harrison-Human Bates
Emerging Agency of the Year:	M&C Saatchi
Specialist Agency of the Year:	Octagon
Media Agency of the Year:	CIA Nota Bene
Tony Koenderman Award:	Peter Vundla
Campaign of the Year:	Cell C
Achiever of the Year:	Tso Modise
Advertiser of the Year:	Dulux

The Agencies of the Year were selected on the best combination of income growth, creative performance and business development. The Media Agency of the Year is judged on growth, business innovation and development, ration of independent business, and other indicators of financial health. The Advertising Achiever of the Year Award is for individual achievement, while the Tony Koenderman Award is for longer-term achievement by an agency, client or individual. The Advertiser of the Year Award is given to the client who best demonstrates skill and boldness in marketing and has an understanding of advertising's role in the marketing mix, trust in its agency and a willingness to innovate. The Campaign of the Year is rated for impact, creativity and effectiveness.

You can read interviews with the winners in the Adfocus 2002 magazine, that comes included with the latest issue of the Financial Mail.