Loeries offers entry guide

New categories and credits

There are several new categories this year, including:

• Tactical Print - special use of print media outside of normal advertising space, e.g. complete, feature or single page, use of margins, page numbers, content within a publication, inserts, catalogues, wraps, bands, etc.
• PR Communication - for the strategic and innovative use of PR to drive coverage of a brand
• Street Pole Advertising (sponsored by AdReach with an award trip to Cannes)
• Live Activations - for tactical brand activation using live actors and with an audience that has not been invited, e.g. shopping mall activations, roadside, and guerrilla activations
• Sponsorship - for the innovative sponsorship of consumer focused events.
• Broadcast Design and Graphics (new to the Communication Design category)
• Performance Craft has been added for the Television, Radio and Live Events categories - finally, the performers will be recognised for their contribution to a successful production.
• Architecture has been separated from Interior Design, forming two categories.
• Animation and Special Visual Effects are now two separate crafts

Download the How to Enter pdf (size: 309KB).

For more, go to www.theloerieawards.co.za.