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Advertising spat reveals new Vodacom slogan

By Candice Jones: @candicejones

2 Feb 2011

A dispute lodged by the UK's Vodafone at the Advertising Standards Authority appears to have inadvertently provided insights into Vodacom's plans to rebrand itself this year. Vodafone owns 65% of Vodacom.

Vodafone lodged a complaint against an advertisement aired by Cell C on the SABC during the December 2010 holidays. The offending advertisement contained the phrase "power to you", a twist on the Cell C's campaign slogan, "the power is in your hands".

Vodafone also uses the phrase "power to you" in its worldwide marketing. Its objection to Cell C's campaign suggests Vodacom plans to use the same slogan when it rebrands itself. The rebranding is expected within months.

Continue reading the full story, as well as Vodacom brand to get an overhaul, on www.TechCentral.co.za.

Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

Go to: http://www.techcentral.co.za

Candice Jones

About Candice Jones: @candicejones

Candice Jones is company writer and media advisor at Cell C (www.cellc.co.za). She used to be deputy editor of www.TechCentral.co.za. Follow her on Twitter at @CandiceJones.