What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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ACA to release draft scorecard 24 November 2004
The Association for Communication and Advertising (ACA) will release its draft scorecard to the media on Wednesday 24 November for discussion and comments by all advertising and communications companies as well as the broader marketing and communication industry stakeholders.
The draft ACA scorecard is a culmination of a number of things highlighting the ACA's progress in and commitment to transformation over a number of years. The ACA has voluntarily been monitoring representivity in human resources since 1998 and has pro-actively launched the ACA Transformation Charter on 23 February 2000.
The adoption of the Charter committed the industry to an irrevocable course of transformation and self-regulation by:
- only opening membership of the ACA to those who demonstrate their commitment to the letter and spirit of the Charter.
- adopting self-imposed representivity and ownership targets which have been monitored annually.
The introduction of the Broad Based Black Economic Empowerment Bill made it incumbent upon the ACA to revisit its own targets and milestones, and to develop an ACA Scorecard informed by its current status and where it would like to be in future, bearing in mind the realities of the advertising and communications agency industry.
The ACA scorecard is the product of intensive and extensive consultation and workshops amongst its members and employees, including CAFÉ (Communication and Advertising Forum for Empowerment). It has also engaged with the Department of Trade and Industry (DTI) and Government Communication and Information System (GCIS) as to the way forward, and shared the draft scorecard in the spirit of cooperation with broader stakeholders in the marketing & communications industry as represented on the industrywide Monitoring & Steering committee on Transformation.
With the public launch of its draft scorecard on 24 November, the ACA will now move to the next step - that of inviting exchange, debate and feedback from the media and other non-ACA members of the advertising and communications agency industry - whether large, medium, small or micro.
From the afternoon of 24 November, the ACA Transformation Charter and Scorecard can be accessed on the ACA website at www.acasa.co.za, and all comments can be directed to the ACA directorate at .
