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| Shortlist | Category | Product | Title | Company | |
| Television/Cinema/Digital | Public Service | The Topsy Foundation | Selinah | Ogilvy Johannesburg | |
| Television/Cinema/Digital | Pharmaceuticals | PharmaDynamics/Texa | Sneeze campaign | Singh & Sons | |
| Public Service | Endangered Wildlife Trust | Lighter | TBWA\HUNT\LASCARIS-Johannesburg | ||
| Automotive | Land Rover | Everywhere URL | Y&R South Africa | ||
| Automotive | Volkswagen Driving Academy | Hazards become more obvious campaign | Ogilvy Cape Town | ||
| Public Service | Endangered Wildlife Trust | Trash Seabirds campaign | TBWA\HUNT\LASCARIS-Johannesburg | ||
| Poster | Public Service | Endangered Wildlife Trust | Bottle Top | TBWA\HUNT\LASCARIS-Johannesburg | |
| Poster | Public Service | Endangered Wildlife Trust | Trash Seabirds campaign | TBWA\HUNT\LASCARIS-Johannesburg | |
| Poster | Media | The Zimbabwean Newspaper | The Trillion Dollar Poster campaign | TBWA\HUNT\LASCARIS-Johannesburg | |
| Billboard | Media | The Zimbabwean Newspaper | The Trillion Dollar Billboard | TBWA\HUNT\LASCARIS-Johannesburg | |
| Innovative | Media | The Zimbabwean Newspaper | The Trillion Dollar Campaign | TBWA\HUNT\LASCARIS-Johannesburg | |
| Integrated | Integrated Campaign | The Zimbabwean Newspaper | The Trillion Dollar Campaign | TBWA\HUNT\LASCARIS-Johannesburg | |
| Print: Direct Mail | Dimensional | Rock4AIDS | ARV Plectrums | Joe Public | |
| Print: Direct Mail | Collateral | The Zimbabwean Newspaper | The Trillion Dollar Flyer | TBWA\HUNT\LASCARIS-Johannesburg | |
| Print: Direct Mail | Collateral | UNICEF | Toy Soldiers | Y&R South Africa |
| Shortlist | Category | Product/Service | Company |
| Design | Package Design | Nando's | Cross Colours |
| Design | Posters | The Zimbabwean Newspaper | TBWA\HUNT\LASCARIS-Johannesburg |
| Design | Direct Marketing | UNICEF | Y&R South Africa |
For the full shortlists, go to www.clioawards.com/shortlist/.
For more on the 2010 Clio Awards, go to www.clioawards.com, follow @CLIOAwards on Twitter, become a fan on Facebook or join the LinkedIn group.