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Creative Circle results for November, December 2008
For those of you who've been wondering where the Creative Circle November and December 2008 results are, here you go. Congratulations to all concerned.
| Category | November 2008 | December 2008 |
|---|---|---|
| Newspaper | 1. Mahindra/Since 1945 “Crash Test Dummy/Tommy & Jerry/Pink/Beat the Best - Joe Public | Due to few entries, this category has been held over until the following month. |
| Newspaper | 2. Unilver/Sunlight Washing Liquid- One Bottle Camp. “Weight-Loss/Hair/Rubiks Cube” - Lowe Bull (Jhb) | |
| Newspaper | 3. M-Net/Channel O “Barack” - Ogilvy | |
| Magazine | Due to few entries, this category was held over until the following month. | 1. Bostik/Blits Stik Super Glue “Sticks Fast” - DDB SA |
| Magazine | 2. Volkswagen/Commercial Vehicles/Constellation “Ice Cream/Bottles” - Ogilvy CT | |
| Magazine | 3. Parmalat/ASA “Cow” - BBDO CT | |
| Magazine | 3. Volkswagen/Toureg “Xmas Tree” - Ogilvy CT | |
| Outdoor | Due to few entries, this category was held over until the following month. | 1. Nampack/Twinsaver Men's Tissues “Barbie Clothes/Beer Spill/Car Scratch/Pammy Reduction - TBWA\Hunt\Lascaris Jhb |
| Outdoor | 2. DStv/History Channel - Winners Camp. “Britain/Iraq/Pearl Harbour/Egypt - Ogilvy JHB | |
| Outdoor | 3. Rikkis Cabs “Mug Shot” - Draftfcb CT | |
| Outdoor | 3. Unilver SA/Skip Stain Reversal “Coffee/Tomato Sauce/Ink” - Lowe Bull JHB | |
| TV/Cinema | 1. Vodacom/Summer “Grease” - Draftfcb (Jhb) | 1. Sampro/Dairy “Cheese/Milk” - FoxP2 |
| TV/Cinema | 2. Brandhouse/Amstel Larger “Guitar Hero” - Grey SA | 2. CNA/Christmas Camp. “Greedy Stockings/Santa the Hypnotist/Ghost Story Group Photo/Singing Tree/UFO Cows/The Wrapping/Carol Singers - The Jupiter Drawing Room (South Africa) |
| TV/Cinema | 3. Puma/Peace One Day “Keeping it up for Peace/Bringing Peace to the Table” - Net#Work BBDO | 3. Gidani/Lotto “T-Boss” - Draftfcb JHB |
| Radio | 1. Kulula.com/Connect “Bleep/Drama/Puppy/Wife” - KingJames (CT) | 1. McDonalds/Happy Meals “Spell it Out” - DDB SA |
| Radio | 1. Tractec “Texan/Documentary/Blues” - Lowe Bull (Jhb) | 2. Exclusive Books “Zuma” - Ogilvy JHB |
| Radio | 3. Distill/Savanna “Choking the Chicken” - Draftfcb (CT) | 3. Associated Mag./Marie Claire “Orgy/Slummy/Mummies/Charlie - BBDO SA |
| Radio | 3. Cape Union Mart/Christmas Radio “Outdoorsy Gal” - King James CT |
November was chaired by Rob McLennan of Net#work BBDO, and December by Matthew Bull of Lowe Bull. Commented Bull, “Budgets are being cut, clearly. At least that was the evidence when it came to the meager (quantity-wise) offering of [December]. So no outdoor and magazine due to a lack of entries.”
According to Bull, newspaper was a “popular winner... particularly for the look of the work and the strong strategic direction. Both it and the runner-up were considered strong campaign ideas. Kind of tapered off from there, but overall not a bad selection for the judges.”
As for film, “it's summer time and beach time, so let's describe this category as vanilla soft-serve - enjoyable but ultimately not great for you,” he continued.
Radio had two conceptually strong winners, according to Bull: “[J]udges felt that Tractec was a strong conceptual work ideally suited for radio, while Kulula was also a strong, extremely entertaining idea. Judges ultimately couldn't separate the two. And then it plummeted into shouldn't-be-heard of depths. And look, I accept I'm old and fuddy duddy, but enough with the sexual innuendo - even if you're selling sex. Be fresh and original.
“And may that sentiment apply to your approach next year as well. My thanks to a lovely jury.”
Judging panels
| November | December |
|---|---|
| Matthew Bull, Lowe Bull | Rob McLennan, Net#work BBDO |
| Reggie Maketha, Net#work BBDO | Eoin Welsh, Lowe Bull |
| Mike Barnwell, Grey Advertising | Greg Cameron, King James |
| Mike Groenewald, Ogilvy | Suzanne Jenner, Ogilvy |
| Clint Bechus, Joe Public | Yvonne Hall, McCann |
| James Cloete, TJDR | Kush Chetty, Draftfcb |
| Erin Brooks, Draftfcb | Nick Hully, TBWA\Hunt\Lascaris |
| Gina King, Ireland/Davenport | Darren Borrino, DDB SA |
| Joanina Pastoll, Cross Colours |
