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Election TV ads too costly - SABC
NEWSWATCH: While the SABC is more than willing to support free “party election broadcasts (PEBs)” on radio, it is opposing the flighting of political party adverts on TV as it will result in over R90 million worth of lost ad revenue. According to various media reports, this was heard at the public hearings held yesterday, Monday, 6 October 2008, by ICASA regarding draft regulations on the coverage of elections by broadcasters.
For more:
- IOL: Political parties could soon advertise on TV
- IOL: SABC opposes TV election ads
- Mail & Guardian Online: SABC against election adverts on TV
- SABCnews.com: TV political ads to cost SABC millions
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