CDF's best ads for October 2003

Comments by Louis Gavin (Chairperson) for October 2003 judging:

NEWSPAPER
Very, Very average. Smokenders was the only piece of work that seemed to find a fresh solution to a familiar message. Panel decided only to send 1st place through to Ad of Year.

MAGAZINE
Extremely poor? Seen it all before. What else can on say?

OUTDOOR
One Classic poster (Dirol). Two very captivating ideas (Mug & Schizophrenia) – All 3 places through to Ad of Year

TELEVISION
Quite a few good simple ideas and some very good production standards – but only one spot really challenged the panel enough to go through to Ad of Year.

RADIO
Despite a sea of mediocrity and really bad humour, three ads really stood out. Toyota Tazz "Telepathy"/True Love "Gun Shot"/Ramsay Son & Parker "German Love Song". All 3 places through to Ad of Year.

Herewith the results of the judging of the October 2003 entries. Congratulations to all concerned.

Newspaper:

1. Smokenders "Boer" (57,0) – Herdbuoys McCann Erickson
2. NUK/Dummies "Campaign – Point of View – Sarah/Lesley/Allan" (56,0) Lowe Bull (Jhb)
3. Peugeot/206 Gti 180 "Pee" (55,0) – Saatchi & Saatchi (Jhb)

Magazine: (NO AWARD, BUT THE FOLLOWING ORDER)
1. Indigo Cosmetics/Coty: Zero Gravity "FHM Lingerie Special (Insert (50,0) – KingJames (Cape)
2. Lever Brothers/Sunlight Fabric Conditioner Campaign "Aeroplane/Swing/Reindeer/Soccer/Curtain (46,0) – Lowe Bull (Jhb)
2. Smokenders "Suicide" (45,0) – Herdbuoys McCann Erickson

Outdoor

1. National Brands/Dirol Dental Gum "Floss" (68,0) – O&MRS-T&M (Jhb)
2. SA National Blood Services " Mug" (64,0) – Saatchi & Saatchi (Jhb)
3. Schizophrenia Foundation/Awareness "Reality x 9 Posters (64,0) – FCB Johannesburg

TV/Cinema

1. National Council against Smoking "Filthy Habit" (69,2) – Net#Work BBDO
2. Sedibeng Sabophelo/Aids Awareness "Gone" (58) – Net#Work BBDO
3. Cell C "Lucky Gal" (57,0) – Net#Work BBDO

Radio

1. Toyota/Tazz "Telepathy" (67,0) – FCB Johannesburg
2. True Love/Oct Issue "Gunshot" (64,0) – FCB Johannesburg
3. Ramsay Son & Parker/Car Magazine "German Love Song" (64,0) – O&MRS-T&M (Cape)

The judging panel for October 2003 comprised of:

Louis Gavin; TBWA Gavin Reddy
Mike Groenewald; O&MRST-M
Mbulelo Nhlapo; Lowe Bull
Jonathan Santana; Net#Work BBDO
Vanessa Pearson; Leo Burnett
Gareth Lessing; TBWA Hunt Lascaris
Nonjabulo Hlengwa; Seed
Mike Wilson; Herdbuoys McCann Erickson
Quintes Venter; FCB Johannesburg

You can view the ads online at www.voicebank.co.za.