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Campaigns shows off repetitive winning streak
To commemorate BMW's string of achievements, its local creative agency Ireland/Davenport recently placed a print ad in national news and motoring papers which cheekily states that the commercial is in fact the exact same one - bar for one small change - that was flighted last year and the year before, and the year before...
For the fourth consecutive year, BMW has been awarded the title of Engine of the Year at the International Engine of the Year Awards. BMW has won this overall title six times since 1999 and has reportedly taken home 10 times more Engine of the Year Awards than any other luxury car manufacturer worldwide. BMW has also dominated the awards by winning six of the 10 categories.
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