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Giant ad campaign for adidas

Eye catching advertising was produced for adidas and advertising partner TBWA Berlin for the city of Vienna which hosted the second UEFA EURO 2008 spectacular in June.

30 Jun 2008

These highlights of the current ‘Dream Big' campaign depicted a 42-meter-high likeness of the Czech national team goalkeeper Petr Cech, one of the best goalies in the world, mounted onto a Giant Ferris Wheel. The entire area covered was about the size of a football pitch.

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