Wimpy appoints The Odd Number as lead agency

Xola Nouse, MD of The Odd Number.

"Wimpy is an iconic South African brand, steeped in heritage and rich in local culture. This account win is incredibly important to The Odd Number. As a truly independent South African agency, our goal has always been to create powerful, insightful and nuanced communication," says Xola Nouse, MD of The Odd Number. "The partnership comes at the right time for our agency, and for the local advertising industry as a whole – it says a lot about Wimpy’s commitment to South African business and to the future of our industry.

Nouse says the agency is looking forward to winning creatively and commercially for Wimpy and playing a meaningful role in shaping its future.

Proud to announce that The Odd Number has been appointed as Wimpy’s creative partner, Jacques Cronje, marketing executive at Wimpy, says, "We have huge confidence in the agency and feel that there is real creative synergy between the agency and the brand. We look forward to a successful and dynamic partnership in the years ahead."

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