Adidas Originals and the Lego Group have collaborated yet again, and are presenting a new take on the classic Superstar silhouette. Launching alongside the playful Adidas Originals Lego Superstar sneaker is a buildable Superstar Lego brick model.
According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (PoPIA) set to take effect on 1 July 2021.
"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service.ByEvan-Lee Courie
Ogilvy & Mather Cape Town has been appointed global lead agency for Appletiser.
O&M CT MD Luca Gallarelli says working across international markets for major brands has become a core expertise and a big growth area for the Cape agency and “the chance to do that for an iconic SA brand with a deserved reputation for fresh and innovative communications is a brilliant opportunity for us.”
Appletiser celebrated its 50th birthday last year and is distributed in more than 21 markets around the world.
The account was put out to a two-way pitch after brand ownership changes created a global conflict for the incumbent TBWA Hunt Lascaris.
Appletiser Global Head of Marketing Andrea Shuttleworth says O&M CT demonstrated a true understanding of the brand, some excellent creativity and the capacity to deliver on a complex international matrix. “We’re very excited to begin this journey with them as we continue to build Appletiser as a global power brand.”
Ogilvy South Africa offers integrated creative advertising agency and marketing services from offices in Johannesburg, Cape Town and Durban.
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