Subscribe & Follow

Advertise your job vacancies

Jobs

Advertising Sales Executive Illovo, Johannesburg
Content Creator Cape Town
Head of Performance Marketing South Africa
Copywriter Cape Town
Junior Copywriter Cape Town
Senior Video Editor Johannesburg
Creative Director Cape Town
Head of Social Durban
Influencer and PR Account Manager Cape Town
Working Art Director Johannesburg

New Opel ad for Mother's Day

6 May 2016

Opel has launched a two-minute social video for Mother's Day, with the motto, "She gave you your life. Give her this day."

The ad, #HerzSprung, tells the story of the son who overcomes his greatest fears in order to give his mum an unforgettable day out. For weeks, he fights his vertigo in a parachuting school. As he finally succeeds, he collects his mother from the retirement home and surprises her with a tandem jump.

Instead of advertising a new model in this film, Opel decided to promote a feeling, in order to show more appreciation for parents. The social video on YouTube and similar channels aims to strengthen emotional ties to the brand.

Opel’s agency, Scholz & Friends in Hamburg, is responsible for the idea and realisation of #HerzSprung.

View the ad below: