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Delegates should leave the course with the latest knowledge and insights, which will aid them in staying on the leading edge of a continuously changing field.
The Brand Management course will cover the following topics:
B: Brand strategies
C: Brand equity research and tracking
D: Brand leveraging
Details
Starts : 2 June 2007
Finishes : 13 October 2007
Lectures : Wednesday evenings & Saturday mornings
Times:
Cost: R 7 350 -00
Deposit : R4500 (payable on enrolment)
Pass mark : 50%
Exam date : 27 October 2007
For more information, contact Alison on +27 (0)11 781 2772, email or go to www.aaaschool.co.za.