AAA course on brand management

Delegates should leave the course with the latest knowledge and insights, which will aid them in staying on the leading edge of a continuously changing field.

The Brand Management course will cover the following topics:

• Intro to brands and brand equity
  
• Brand choreography and brand contact
  
• Brand elements and brand identity
  
• Brand management
  A: Brand system

  B: Brand strategies
  C: Brand equity research and tracking
  D: Brand leveraging

  E: Brands and the law

• Corporate branding
  
• Launching a new brand
  
• Managing a brand in the trade
  
• Financial issues in brand management

Details

Starts : 2 June 2007
Finishes : 13 October 2007
Lectures : Wednesday evenings & Saturday mornings
Times:

5.30pm – 8.30pm on Wednesdays9am – 12.30pm on Saturdays

Cost: R 7 350 -00
Deposit : R4500 (payable on enrolment)
Pass mark : 50%
Exam date : 27 October 2007

For more information, contact Alison on +27 (0)11 781 2772, email or go to www.aaaschool.co.za.