Eagle Print Awards 2002 - Winners

TBWA Hunt Lascaris also pipped Lowe Bull Calvert Pace to the post to win Gold in the Campaign category for Purity "Luke Lockjaw; Projectile Boy; Bibbed Boycotter". Their Wonderbra "Pull-string" ad which won the Black Eagle made a big impression on the judges, who hailed it as the "perfect product demonstration ad". The same ad won the Gold in the Best Tactical Use of Medium category. Says judge Chris O'Shea: "It was one of those ads that just stuck in your head. It was there the whole time, in the back of my mind, while I was judging. I was that impressed."

Winners per category:

BLACK EAGLE

Wonderbra "Pull-string" - TBWA Hunt Lascaris

BEST TACTICAL USE OF MEDIUM

Gold:

Wonderbra "Pull-string" - TBWA Hunt Lascaris

Silver:

Astra "Crumpled Insert" - Net#work BBDO

Bronze:

Cape Argus "Masthead" - King James

CORPORATE

Gold:

Playstation "Thumb" - TBWA Hunt Lascaris

Silver:

Osram "Mosquito Net" - Saatchi & Saatchi

Bronze:

Cadbury "Keyboard" - Berry Bush BBDO

PRODUCT

Gold:

Virgin Atlantic "Page 1" - Net#work BBDO

Silver:

Dulux "Pregnant" - Lowe Bull Calvert Pace

Bronze:

SC Johnson/Rally Car Wax "Old Car" - FCB Johannesburg

CAMPAIGN

Gold:

Purity "Luke Lockjaw; Projectile Boy; Bibbed Boycotter" - TBWA Hunt Lascaris

Silver:

Dulux "Pregnant; Sunburn; Poo; Purple Rinse" - Lowe Bull Calvert Pace

Bronze:

Independent Newspapers Cape/Cape Times "Clown; Dog; String" - Lowe Bull Calvert Pace

PUBLIC SERVICE & CHARITIES

Gold

Street People Project "Evolution" - Joe Public

STUDENT

Nike "Proud sponsors of the 2002 Two Oceans Marathon" - Travis Mc Govern, Dhasagan Pillay and Simon Frazer from Vega