Loeries Creative Week

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Tracking the elusive legends

No longer content with tracking and recovering missing socks, Altech Netstar is now on the hunt for forever-elusive legendary characters such as Bigfoot, leprechauns, Father Christmas, mermaids, unicorns and dodos in its latest television commercial.

2 Aug 2006

Conceptualised by Net#work BBDO, Viewers are taken on an imaginative tour of Netstar's headquarters to witness how the staff are kept on their toes searching for the 'unfindable'.

Executive creative director of Net#work BBDO, Julian Watt says, "Humour and hyperbole seems to work well to differentiate Netstar in this historically bland and homogenous category."