World PR Day

Visibility without credibility is just exposure without influence

Karl Haechler

Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba

Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks

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Tracking the elusive legends

No longer content with tracking and recovering missing socks, Altech Netstar is now on the hunt for forever-elusive legendary characters such as Bigfoot, leprechauns, Father Christmas, mermaids, unicorns and dodos in its latest television commercial.

2 Aug 2006

Tracking the elusive legends

Conceptualised by Net#work BBDO, Viewers are taken on an imaginative tour of Netstar's headquarters to witness how the staff are kept on their toes searching for the 'unfindable'.

Executive creative director of Net#work BBDO, Julian Watt says, "Humour and hyperbole seems to work well to differentiate Netstar in this historically bland and homogenous category."

Top stories

Some of South Africa’s 31 CMOs on the inaugural Africa CMO 100 list who were honoured at an event last week (Image supplied)

Marketing & MediaSA celebrates top CMOs, named on Africa CMO 100 list

3 hours

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

Marketing & Media#WPRD2026 | Visibility without credibility is just exposure without influence

Karl Haechler 17 minutes

FNB has named Linda Kachingwe-Sisya as its new CMO. Source: FNB.

Marketing & MediaFNB names new CMO as Faye Mfikwe exits role after 19 years

23 hours

Toyota SA: We can't compete with Chinese brands at entry level

AutomotiveToyota SA: We can't compete with Chinese brands at entry level

Imran Salie 18 hours

#WoolworthsYouthMakers2026: First-generation farmer Nthato Motlana is growing more than fresh produce

Agriculture#WoolworthsYouthMakers2026: First-generation farmer Nthato Motlana is growing more than fresh produce

Robin Fredericks 2 hours

Source: Supplied. Bright Anyanwu, senior compliance manager and money laundering reporting officer (MLRO) for West, Central and East Africa at Yellow Card.

FinanceAfrica's GRC Financial Crime Awards: Yellow Card earns seven nominations

26 minutes

More news

#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Marketing & Media

#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks 2 hours

Banyana Banyana is sponsored by Sasol. Source: Sasol.

Marketing & Media

Sasol taps Openfield to boost impact of sports sponsorships

3 hours

Professor Mike Sathekge – head of the Department of Nuclear Medicine at UP and Steve Biko Academic Hospital, and president and CEO of NuMeRI – with his Harry Oppenheimer Fellowship Award at the announcement ceremony at the Brenthurst Library. Image supplied.

Healthcare

Nuclear medicine specialist receives R3m grant to turn tide against breast cancer

30 minutes

Image supplied.

Energy & Mining

Plentify and Deye lay foundation for Africa’s largest residential virtual power plant

2 hours

The inaugural Bindzu Youth Fund cohort culminated in a national pitching competition, in which entrepreneur Kamogelo Selepe, founder of the AI-powered marketing and technology business ArcaneEdge, was awarded the programme's top prize of R1m. Image supplied.

ESG & Sustainability

Mr Price Foundation opens applications for Bindzu Youth Fund

2 hours

Local VWGA apprentice earns place among VW Group's best worldwide

Automotive

Local VWGA apprentice earns place among VW Group's best worldwide

1 hour

Valpré’s new packaging reflects SA’s premium water trend

Retail

Valpré’s new packaging reflects SA’s premium water trend

22 hours

Local retailers face rising competition from overseas e-commerce

Retail

Local retailers face rising competition from overseas e-commerce

3 hours

Source: Pexels.

Finance

Massive payment change: Sarb’s QR+ could simplify checkout nationwide

1 day

Source: TBWA\Paris.

Marketing & Media

McDonald's France proves great OOH still starts with great copy

3 days

Image credit: on Pexels

HR & Management

South Africa’s AI talent shortage exposes flawed hiring models

Botha van der Vyver 21 hours

Judge ordered to apologise to litigants for year-long delay

Legal

Judge ordered to apologise to litigants for year-long delay

18 hours

South Africa is producing more graduates, but jobs aren't keeping pace

Education

South Africa is producing more graduates, but jobs aren't keeping pace

Leon Smalberger 22 hours

Image supplied.

Energy & Mining

How loadshedding led to South Africa finding its perfect sunspot

23 hours

SA's multi-billion telecom upgrades risk AI setback, report warns

ICT

SA's multi-billion telecom upgrades risk AI setback, report warns

23 hours

Telkom commits R100m to launch new AI institute in SA

ICT

Telkom commits R100m to launch new AI institute in SA

9 Jul 2026

World Bank study highlights South Africa's SEZ potential

Logistics & Transport

World Bank study highlights South Africa's SEZ potential

10 Jul 2026

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