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SAARF to host Universal LSM workshops
Following a constant stream of enquiries regarding the SAARF Universal Living Standards Measure, the South African Advertising Research Foundation (SAARF) has reintroduced the SU-LSM Workshops. The next workshop dates and venues are Johannesburg, 26 July 2006, at SAARF in Bryanston and Cape Town, 23 August, at The Cullinan.
The content of these workshops will be similar to those of previous years, but with an update on current status. All attendees will also receive a SAARF Segmentation Handbook on CD free of charge.
Attendees will be informed of the stimuli/background that have lead to the thrust to develop the LSM and its evolution over the years. This will also include coverage of the updates which happened from time to time in the variables and weights, as well as the motivation behind the increase in the number of variables over time.
Details about the descriptors of each SU-LSM group and how they changed since the introduction of the SU-LSMs in 2001 will also be given.
The duration will be approximately an hour and a half, and delegates are requested to bring a calculator with them, as they will be taken through a 'do it yourself' exercise to determine their own SU-LSM groups.
The cost per delegate is R345 (VAT inclusive).
For more information, contact SAARF on tel +27 (0)463 5340/1/2, fax +27 (0)11 463 5010, email or go to www.saarf.co.za.
